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Research papers

Comments on the paper by Mr. Assael and Mr. Conran

The author, first, examine the background problems in a stockbroking firm as far as good marketing is concerned. He thinks that this would be a help before going on to a more detailed examination of the paper prepared by Mr. Assael and Mr. Conran.

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: S. B. Gibbs
February 1, 1975
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Citation

Gibbs, S. B. (1975a, February 01). Comments on the paper by Mr. Assael and Mr. Conran. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-assael-and-mr-conran